You may be wondering, “How do I change a iOS App Store category?”. It is easy to do, and this article will guide you through the process. There are three basic steps that you must follow to change your category. Before you start, read through the Apple Developer Guidelines carefully and make sure the category you choose makes sense for your application. If you don’t feel comfortable with the categories that are assigned to your apps, try changing them manually.
The App Store changes category on a regular basis. Occasionally, a category is added, and it will affect all of your apps. This is called an ‘app update’, and it will require a reindexing of all your apps. The rankings of the changes should stabilize after about two weeks, or so. For example, if you decide to add a new category to your app, your ranking will probably change as well.
After you’ve made the decision to add a category, you should review the category definitions provided by Apple. The sweet spot is between 4.0 and 4.9, but ratings under three.99 will reduce your conversion rates dramatically. Lower ratings are often associated with poor quality, so if your app is under 4.0, it’s best to avoid this category. There are some best practices that will help you to maximize your positive reviews and minimize negative ones.